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Brand Consultancy

If your customers could only make their decision about your brand, products or menu based on nutritional value, would you be confident you’d still make the sale?

With today’s health-conscious market, the nutritional value of your products or menu is more critical than ever before. More and more, consumers are using their free time to read and learn more about the importance of good nutrition, meaning it’s no longer a luxury to have good nutrition, instead it’s a non-negotiable.

I support food companies, manufacturers, eating establishments and institutions to enhance their product and menu offerings, to meet the highest nutritional standards, without compromising on taste.

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Support and services available

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Ingredient and Nutritional Quality Review and Analysis
A comprehensive review of ingredients and nutrition values of products and/or menus will allow for key nutritional messaging for packaging and marketing to be highlighted. This also allows for reformulation opportunities, to enhance nutritional quality further. 


By evaluating and enhancing the nutritional profile of products and menus, I can help your company to align with consumer expectations and needs, and current health trends.
 

Identifying Appropriate Claims
Identifying appropriate nutrition and health claims will allow you to highlight the benefits of your products and/or menu, supporting strong messaging for your brand. All claims are made in line with EFSA and legal regulations, to ensure you’re not getting into legal trouble.


Highlighting key nutritional benefits on packaging and via marketing can attract health-conscious consumers, helping your brand to stand out in a competitive market.

Recipe Reformulation and Development
Without compromising on taste, recipe reformulation enhances nutritional quality of products and/or menus, all whilst considering your audience’s needs.


Creating recipes that cater to the specific needs and preferences of your target audience can help to increase the reach and appeal of your brand. Recipe reformulation and creation ensures new and existing products are nutritious and delicious, and meet consumer demands for healthier options without compromising on taste. From my experience of working 1-2-1 with people, paired with my degree-level knowledge of nutrition, I’ll help ensure your audience eats the best quality food possible.

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Front Nutrition Expert
I can act as the front nutrition expert for your brand, giving you a Nutritionist’s seal of approval.


Having a recognised nutrition expert endorse products and/or menus adds significant value to your brand’s reputation. An endorsement from a Nutritionist can enhance customer confidence, making it easier for customers to trust your brand’s nutritional claims. It also positions your brand as a leader in health and nutrition.
 

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Support New Launches and Speaking Engagements

Engaging and informative launch events create buzz and excitement about new products and/or menu launches. Provide an opportunity to educate your audience about the nutritional benefits of your brand’s products, enhancing engagement and strengthening brand loyalty.

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Engaging social media and blog content creation
I can create engaging social media posts and blogs using your brand’s products and/or menus.


High quality, engaging content can increase your brand’s visibility and reach online. By showcasing your products and recipes through informative and engaging content, I can help drive consumer interest in your products. Content can be tailored to specific campaigns or promotions, aligning with broader marketing strategies to enhance overall impact.​​

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Lucy has spoken at numerous events, webinars and workshops, ranging from closed-groups to events with hundreds attending. 

 

Her passion for nutrition really shines through when she speaks, and she knows how to keep an audience engaged.

 

Lucy is able to speak on a variety of topics, including (but not limited to) gut health, menopause, menstrual health and more. Plus, she has experience of adapting her tone and language to suit various audiences, including health professionals at CPD events, students in university lectures, and workshops for the general public.

Event Speaker

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I am proud to have been featured in...

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Lucy was such a pleasure to work with. Her clear and insightful presentation showcased her extensive knowledge and expertise as a leading Nutritionist in women’s health. If you are looking for someone to deliver an informative talk on the complexities of women’s health, I would absolutely recommend Lucy as someone who can breakdown the science into easy-to-digest, manageable chunks.

Science Communications Executive, Clasado

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