Case Study: Recipe development for social media partnerships

In this case study, Registered Nutritionist Haley Bell will share how she approaches recipe development projects for social media partnerships, from the initial concept through to the final published content. 

Haley will share important insights, such as how to navigate advertisement disclosures and the rules around commercial content as a nutrition professional, while still creating engaging, credible social media content that meets both brand and professional requirements. 

Using a real project as the example, Haley will show how a recipe development brief was translated into social media content in practice, offering insight into how nutrition professionals can approach paid collaborations with confidence and clarity.

About Haley

Haley Bell is a Registered Nutritionist who works at the intersection of nutrition science, regulation, and food innovation. She supports brands and start-ups in translating emerging nutrition trends and consumer priorities into products and messaging that are both credible and commercially compelling. Haley’s work focuses on helping businesses identify opportunities for differentiation while staying aligned with evidence-based nutrition and regulatory requirements. Haley is also passionate about supporting early career nutritionists and is the Development Coordinator at Nutrition Graduates. 

Contact

Instagram:https://www.instagram.com/haleybellnutrition/