What Should I Actually Post? Social Media That Grows Your Audience and Gets You Clients

You know you need to show up on social media, but between community posts, sales posts, reels, carousels and statics, it’s easy to end up posting whatever you can think of at the last minute, then wondering why nothing is growing and nobody is booking.

In this session, we’ll be joined by content creator and strategist Nicole Read, who will show us:

• The difference between community posts and sales posts, and what each one looks like in practice

• How to balance the two so you build trust and get enquiries

• Best practice tips for creating reels, carousels and static posts, and when to use each one

• How to stop guessing and start posting with a clear purpose

Whether you’re just starting out and staring at a blank Instagram grid, or you’ve been posting for months without seeing the growth or conversions you hoped for, this session will give you a clear, practical plan for what to post next.

About Nicole

Nicole is the founder of The Content Stage, a content strategy, creation and creative direction consultancy for experience-led brands. She has 12+ years of experience across agencies, in-house teams and freelance work, having worked as a social media manager, led content and social strategies, and created content for her personal brand. She brings a musical theatre background to everything she makes, along with a wealth of experience in making content that isn’t just posted but performs and tells a story.